Fun City Pac-Man
Open the game- Brand
- Bright Light Bright Light
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Wayward Creative
Objective
Bright Light Bright Light, an LGBTQ+-focused artist on Megaforce Records, needed to celebrate the launch of their album 'Fun City' in a way that resonated with fans' affinity for 90s nostalgia. The interactive game served as both a promotional vehicle for the album and an engaging brand experience that aligned with the artist's identity and audience.
Solution
Wayward Creative developed a custom Pac-Man-style game where players controlled a pixel art version of the artist navigating a maze. Collectibles included pizza, bagels, and rainbow pride flags, reflecting the album's LGBTQ+ celebration. The game featured a competitive leaderboard system, and the album's full soundtrack played directly from Spotify, Apple Music, and TIDAL as in-game audio. The game was hosted on Wayward Creative's portfolio, positioning it as a music marketing experience that blended gaming nostalgia with contemporary streaming platforms.
