Ball at McDonald's
Open the game- Brand
- McDonald's
- Year
- 2022
- Objective
- Loyalty
- Industry
- Food & drink
- Agency
- DDB Warsaw
Objective
McDonald's Poland sought to enhance the MyMcDonald's app loyalty program and make it more engaging and rewarding. The brand wanted to elevate the loyalty experience by positioning the app as a celebration of customer appreciation, leveraging the 'You are number one here' platform positioning and creating a game-like entertainment layer within the loyalty ecosystem.
Solution
Participants in the MyMcDonald's loyalty program could redeem accumulated points for an exclusive augmented reality experience. Users scanned a McDonald's tray with the app to unlock a live AR video performance by Polish musician Ralph Kaminski, plus a chance to win concert tickets. The campaign launched October 17, 2022, with multi-platform support including TV spots, VOD, in-app content, digital ads, social media, point-of-purchase materials, and branded packaging.
Results
Not published.
