Bacardi Freestyle
- Brand
- Bacardi
- Year
- 2004
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Web
- Agency
- WA007
Objective
Bacardi sought to engage youth audiences through hip-hop culture and music production. The brand created an interactive music application that positioned Bacardi as a platform for creative expression and competition among young music enthusiasts, combining brand engagement with music culture.
Solution
An online interactive music mixing and MC battle application where users could create and perform as MCs, produce beats, and participate in live rap battles. The sound engine was developed by CRASH!MEDIA, enabling users to mix music and engage in competitive battles with other players. The platform allowed for creative music production and competitive gameplay combined into one experience.
Results
Not published.
