Act 2 - Gol de Palomita

Objective

Act II, a popcorn brand, launched an interactive prediction game to engage consumers during major sporting events. The game was designed to transform casual snack consumption into an interactive experience that encouraged repeat engagement and social sharing among sports fans, leveraging the passion and unpredictability of live sporting competitions.

Solution

An online web-based prediction game where users forecasted the outcomes of significant sporting matches. Players submitted predictions and competed for prizes based on prediction accuracy. The game was designed as a shareable, repeat-visit experience tied to high-profile sporting events, creating touchpoints for the Act II brand during moments of high consumer attention around sports.

Results

Not published.