Вкусно и точка х Яндекс Еда: "Вкусно и точка или запятая" - мини‑игра в приложении сервиса доставки

Objective

Vkusno & Tochka, Russia's leading fast-food chain (successor to McDonald's), partnered with Yandex Eats to drive food orders through gamified engagement. The campaign aimed to increase order conversions by integrating a branded mini-game directly into the delivery app, creating an incentive for users to place orders through immediate, frictionless rewards.

Solution

A text-based punctuation mini-game embedded within the Yandex Eats app, where players corrected grammatical errors in provided passages by placing commas, dashes, colons, and periods in appropriate positions. Players could tolerate no more than three errors per session and had three total attempts to succeed. Successful completion immediately awarded a promo code that could be applied directly at checkout for an instant discount on Vkusno & Tochka orders, creating a seamless path from gameplay to purchase.

Results

Not published.