Well Played
The Well Played Awards
LibraryCollectionsAwards
Search games, brands, agencies…/
Add your projectAdd

Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
Proven
LatestEarliestA–Z

12 games

Sales Engagement Simulation & Strategy Adventure & Quest Social Installation
Clear all
IKEngagementSocialWWarpin RealityIKEAThe Little AdventureCMEngagementSocialUNIT9CCaptain MorganCaptain's GoldDHPlayable nowEngagementInstallationPPlayerthreeDHLSmart SpeedHYEngagementInstallationIINNOCEAN WORLDWIDEHyundaiLight Up Car CurlingSIEngagementSocialMonksSignalLittle Brush Big BrushIBEngagementInstallationOOgilvyOne LondonIBMMake The TeamOSSalesSocialTwitch.tvOld SpiceNature AdventureRAEngagementSocialAdult SwimRick And MortyRickstaverseCCEngagementSocialBBBH Asia PacificChupa ChupsGet LolliTNEngagementSocialYY&R São PauloTTNTPunchfaceSCSalesSocialTTBWAStandard CharteredMy MajlisRNEngagementInstallationResnRNZAFChallenges

The Well Played Awards

Every game a brand ever made to sell — free to browse.

All gamesCollectionsBrandsAgenciesAbout
Submit a gameAdd a creditWhat countsSources
© The Well Played Awards 2026Removal requests