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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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Adventure & Quest Quiz & Trivia Social
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IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestIKEngagementSocialWWarpin RealityIKEAThe Little AdventureRBEngagementSocialPPriskaRed BullRap Quiz, Made Of Pop Pop PopCornCMEngagementSocialUNIT9CCaptain MorganCaptain's GoldVOAwarenessSocialDDeutschVolkswagenRule The RoadSIEngagementSocialMonksSignalLittle Brush Big BrushOSSalesSocialTwitch.tvOld SpiceNature AdventureRAEngagementSocialAdult SwimRick And MortyRickstaverseCCEngagementSocialBBBH Asia PacificChupa ChupsGet LolliUALead Gen & RecruitingSocialGSD&MUS Air ForceAirman Challenge

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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