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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestIKEngagementSocialWWarpin RealityIKEAThe Little AdventureUOEngagementSocialAAliveNowUUOBCheese ItTEEngagementSocialUNIT9TTescoDelivery DashBBSalesSocialAAliveNowBig BazaarFootball Header GameSAEngagementSocialUNIT9SSainsbury'sEgg RollerSIEngagementSocialMonksSignalLittle Brush Big BrushOSSalesSocialTwitch.tvOld SpiceNature AdventureSCProduct LaunchSocialCComwerksSchickStop The IrritoUNEngagementSocialDDigitasUNIQLOLucky Cube With MaruSCSalesSocialTTBWAStandard CharteredMy Majlis

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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