The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Product launch
  • Sales
  • Loyalty
  • Lead gen
  • Brand image
  • Recruitment
  • Other
  • Education
  • Fundraising

Industry

  • Food & drink
  • Entertainment & media
  • Tech & telecom
  • Retail
  • Fashion & beauty
  • Automotive
  • Finance
  • Sports
  • Other
  • Non-profit & public
  • Travel & hospitality
  • Health & pharma

Mechanic

  • Arcade
  • Puzzle
  • Quiz & trivia
  • Adventure & quest
  • Simulation & strategy
  • Action & shooter
  • Mini-games
  • Racing
  • Runner & platformer
  • Other
  • Sports
  • Music & rhythm

Platform

  • Web
  • App
  • In-game
  • Installation
  • AR
  • Social
  • VR
  • Chatbot
  • Other
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5 games

Loyalty Tech & telecom Other
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TRLoyaltyAppRREV GAMESTricolor"Lucky Drive" - virtual journey with game mechanicsYOLoyaltyAppYYotaYotagochi - game VK mini-app about products and plansEKLoyaltyWebDDrimifyEkwateurGamified anti-churn campaign hits 68% completion rate for green energy provider EkwateurENLoyaltyAppDDrimifyEEnerwaveEnergy provider Enerwave zaps up 180K interactions per year with gamified app, boosting loyalty program engagementUMLoyaltyAppDDrimifyUUmniahHow telecoms provider Umniah generate 1.3M plays per month with their gamified app

The Well Played Awards

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