Zipang: Nobunaga Games
Open the game- Brand
- Zipang
- Objective
- Awareness
- Industry
- Finance
- Mechanic
- Simulation
- Agency
- Y+L Projects
Objective
Zipang, a Japanese online casino platform, faced strict regulatory constraints in Japan's gaming market. The project aimed to re-engage existing fans and acquire new users for the Zipang Casino platform through a branded browser-based game set in Japan's historical Sengoku Period.
Solution
A browser-based simulation game where players assume roles as retainers of Oda Nobunaga, progressing through a comedic story-driven narrative set in the Sengoku Period. The game integrated trial casino gameplay within the historical setting, encouraging players to transition to the main Zipang Casino platform. The interactive experience was built as a web application requiring no downloads, and the campaign leveraged social media amplification through a branded Twitter hashtag.
Results
The campaign accumulated 100,000+ sessions on the campaign website and drove 1,400+ new registrations to Zipang Casino from game completions. The branded Twitter hashtag #ノブナガ様御意です contributed to significant brand recognition. The project won CSS Design Awards recognition including Website of the Day, Best UI, Best UX, Best Innovation, and a Website of the Month nomination, plus an Awwwards Honorable mention.
