You Live and Learn
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- You Live and Learn
- Year
- 2014
- Objective
- Brand image
- Industry
- Finance
- Mechanic
- Simulation
- Agency
- Romeu & Julieta
- With
- Safari
- With
- Agência3
Objective
Help players understand personal financial management through interactive gameplay. The campaign aimed to demonstrate the consequences of investment decisions across different time periods—past, present, and future—in a playful, engaging format for financial literacy education.
Solution
An interactive web-based time-travel game where players navigate through past, present, and future scenarios to simulate investments and observe the impact on their character's life trajectory. The game combined financial simulation mechanics with narrative progression to make personal finance management accessible and engaging.
Results
Not published.
