US Open | TENNIS STORM

Objective

The US Open, a premier international tennis championship, partnered with Creators Corp to reach Fortnite's gaming audience and drive engagement with the tournament. The branded minigame aimed to bridge professional tennis and gaming culture through an interactive PvP experience, expanding the championship's footprint beyond traditional sports fans to younger, gaming-native audiences.

Solution

Tennis Storm is a competitive Fortnite minigame hosted on the Minigame Box PvP Island. Players engage in fast-paced tennis battles using rackets and hitting mechanics, collecting health and shield items during matches, with the goal of being the last player standing. The game combines tennis sport mechanics with Fortnite's PvP battle royale format, offering seasonal or event-based availability tied to the US Open tournament calendar.

Results

The game was played 6.1 million times with a peak concurrent user count of 11,900 players.