Punchface

Objective

TNT Energy Drink, the official energy drink partner of UFC in Brazil, sought to deepen engagement with MMA fans and amplify brand presence among sports enthusiasts. The campaign capitalized on TNT's sponsorships of top fighters like Jose Aldo and Junior dos Santos to create an interactive experience that would connect consumers emotionally with the sport and lifestyle of professional MMA fighters.

Solution

Punchface was a Facebook-integrated mobile application that used smartphone accelerometer technology to measure the force of users' punches in real-time. Players simulated the physical intensity of MMA combat by throwing punches detected by their device, creating an immersive gamified experience that let fans experience the power and adrenaline of professional fighters. The app functioned as an interactive bridge between casual viewers and the elite athletes sponsored by TNT, enabling users to measure their punch force and share results on Facebook.

Results

Not published.