COLLAPSE
Open the game- Brand
- The Division
- Year
- 2016
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Simulation
- Platform
- Web
- Agency
- Edan Kwan
- With
- makemepulse
- With
- BETC DIGITAL
Objective
Ubisoft needed to build awareness and hype for Tom Clancy's The Division game launching in February 2016. The brand wanted to create an engaging, data-driven promotional experience that would demonstrate the game's apocalyptic narrative through an interactive lens, positioning the game as a serious, realistic exploration of societal breakdown rather than just a shooter.
Solution
Collapse is an interactive end-of-society simulator where users enter their city location and experience a personalized visualization of how quickly a weaponized virus spreads and causes civilization to collapse. The experience uses real-world data sources including OpenStreetMap, IATA flight routes, and NASA open-source data, modeled on actual epidemic forecasting. The simulator covers over 3,800 cities worldwide and was developed by BETC Paris with makemepulse. Users play as patient zero, watching societal infrastructure fail across their own community through data-driven projections informed by emergency risk specialists.
Results
Not published.
