TAB Game Changer

Objective

TAB, an Australian bookmaker, needed to promote its live betting service during major sporting events in 2015. The campaign positioned live odds fluctuations and real-time betting during pivotal moments in sports (the Cricket World Cup, Asian Cup, and Australian Open) as unique opportunities for punters to capitalize on instant price changes.

Solution

A multi-channel campaign executed via print, outdoor posters, radio, online platforms, and social media. The centerpiece was a responsive microsite (tabgamechanger.com.au) built to showcase game-changing moments in live sports and serve as an entry mechanism for multiple competitions. The microsite featured video integration and single-page architecture, emphasizing how odds shift in real-time during play.

Results

Not published.