Sprite Test Laboratories
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- Brand
- Sprite
- Year
- 2006
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Simulation
- Platform
- Web
- Agency
- mortierbrigade
Objective
Sprite sought to engage young consumers through interactive entertainment that demonstrated the brand's product innovation narrative. The campaign leveraged a playable simulation to position Sprite as a forward-thinking brand where consumers could actively participate in discovering the perfect taste and energy balance.
Solution
An interactive laboratory simulation where players experimented with drink formulations by mixing different ingredients to test various combinations of taste and energy. Players discovered through hands-on experimentation which combinations achieved optimal results, creating an engaging brand experience that doubled as consumer education about Sprite's product qualities and competitive positioning.
Results
Not published.
