Voice Tennis

Objective

Sony Ericsson sought to showcase the innovative voice recognition and motion detection capabilities of their mobile phones, particularly in line with the Xperia X8 launch in late 2010. The campaign positioned the brand's devices as technologically advanced platforms by creating an interactive gaming experience that demonstrated natural input methods.

Solution

Voice Tennis was a web-based promotional game developed by Stefan Bodeit (UX/interaction designer) in collaboration with agency bplusd interactive. The game leveraged Sony Ericsson's mobile device capabilities to create an interactive tennis experience. While specific gameplay mechanics are not documented in available sources, the project was designed and developed between September and December 2010, coinciding with Xperia X8 promotional activities.