АНО "Профразвитие": "Однажды в офисе" - веб‑симулятор стажировки

Objective

ANO Professional Development sought to increase internship application conversion rates by making the lengthy registration process more engaging. The brand created an interactive experience to motivate students and young professionals to complete security-intensive enrollment forms while showcasing real workplace culture and career development opportunities.

Solution

An interactive visual novel quest simulating a trainee's first day at a tech company. Players progress through six stages: office onboarding, task prioritization challenges, team interactions with branching dialogue, workplace micro-quests (e.g., fixing office equipment), embedded soft-skills assessments, and personalized internship matching. Each choice influenced a skill evaluation measuring communication, stress resilience, and self-organization. The finale presented curated internship recommendations from the organization's catalog with direct application CTAs. The final level featured a photorealistic recreation of the CRM-Group office environment. Built as a web-based experience.

Results

2,479 users initiated the quest; 60% completed the full experience and submitted internship applications. The campaign's success prompted the client to commission a second installment.