Path To Your Dream Apartment

Objective

PIK, a Russian real estate developer, partnered with Samokat to introduce apartment floor plans and engage potential buyers through interactive gamification. The campaign aimed to collect leads for a promotional raffle offering a 2% purchase bonus, combining property discovery with direct sales incentives.

Solution

A web-based casual puzzle game where players explore and select apartment layouts from PIK's developments through stylish illustrations. The game served as a lead generation tool, requiring players to engage with floor plans to enter a raffle offering 2% bonus on apartment purchases. Developed by FarFor digital agency and hosted at testtest.farfor.studio.