PGA Tour Vision
Open the game- Brand
- PGA Tour
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Simulation
- Platform
- VR
- Agency
- Work & Co
Objective
PGA Tour sought to redefine how golf fans engage with the sport and players following the Apple Vision Pro release. The brand recognized growing appetite for new digital experiences among their audience and needed to innovate their digital offerings to maintain relevance and deliver unprecedented access to live tournaments and player interactions.
Solution
PGA Tour Vision combines a comprehensive digital platform overhaul with spatial computing experiences across multiple touchpoints. On Apple Vision Pro, fans access immersive 3D hole models and live tournament views with real-time tracking. The solution extends to redesigned mobile app and web properties, plus on-site experiences at tournaments featuring geofenced event guides showing tee times, favorite player tracking, venue navigation with restaurant and shop recommendations, and hospitality concierge features. The platform integrates fantasy and betting engagement across these channels.
Results
PGA Tour Vision won a D&AD Graphite Pencil (2025) in Digital Experience Design and a Gold MUSE Award for Experiential & Immersive – Virtual Reality (2024).
