The Singing Beertap
- Brand
- Norrlands Guld
- Year
- 2008
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Music & Rhythm
- Platform
- Web
- Agency
- Fatslice
- With
- Akestam.Holst
Objective
Norrlands Guld, Sweden's leading beer brand, launched this campaign to engage Swedish football fans during the Premiership season through an interactive experience. The brand aimed to strengthen emotional connection with its core audience by combining music, fan culture, and live sports entertainment.
Solution
The Singing Beertap was an interactive game where players created football chants using the brand's music interface. Top performers were rewarded with VIP tickets to Swedish Premiership matches, merging participatory gameplay with high-value prize incentives to drive fan engagement and social sharing.
