Zlatan Zuperfly

Objective

Nike launched an interactive campaign to promote the Superfly III boot in collaboration with Zlatan Ibrahimović, positioning him as football's most fearless and risk-taking player. The campaign aimed to create a unique digital experience that embodied Nike's brand values of boldness and confidence through direct fan engagement with the player's perspective.

Solution

Strip Digital Studios created an interactive website where users controlled Zlatan's decisions during gameplay from his first-person perspective using pioneering 360-degree camera technology. Players made real-time choices to determine Zlatan's next moves, with footage captured in 360º video and edited with slow-motion 'bullet time' effects for dramatic impact. The experience positioned users inside the boots of the athlete, making interactive decisions that drove the gameplay forward.

Results

Not published.