Ballpark Empire
Open the game- Brand
- MLB
- Year
- 2014
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Simulation
- Agency
- MLB Advanced Media
Objective
MLB Advanced Media launched Ballpark Empire to engage baseball fans through a digital simulation experience. The game allowed players to take on the role of an MLB team executive, managing players, rosters, and stadiums during the 2014 season. The initiative aimed to deepen fan engagement with MLB brands and create a community-driven gaming experience across social and mobile platforms.
Solution
Ballpark Empire was a free-to-play social network simulation game available on Facebook and iOS platforms. Players managed a complete MLB franchise, including player roster development, stadium operations, and concession management (hot dogs, popcorn, pizza). The game featured real 2014 season gameplay with hundreds of actual MLB players and all 30 MLB teams available for selection. Revenue was earned through concession sales within the game ecosystem, creating a layer of business simulation beyond on-field gameplay.
Results
Not published.
