Самокат: "Гастротур" - кулинарный mini‑app в приложении

Objective

Samokat, a Russian food delivery app, launched a gamified mini-game within its platform to increase app engagement and drive product purchases. The campaign tied purchases of curated product bundles to gameplay progression and prize draws, creating a direct link between shopping behavior and gaming advancement.

Solution

Gastro Tour is a progression-based cooking game where players select one of four characters (Kvikki, Vina, Lou, or Mr. Meows) and complete recipes across four themed locations representing different world cuisines, with 10 levels per location. Players employ five cooking techniques to prepare dishes and earn upgrades using in-app currency. Boosts and power-ups are awarded when users purchase designated product bundles through the Samokat app. Players progress through locations and compete in prize draws for a chance to win an Asia trip and other rewards. The game ran from June 25 to July 31, 2025, embedded directly within the Samokat mobile application.

Results

Not published.