Virtual Showroom (Roblox)

Objective

M.Video, Russia's major consumer electronics retailer, aimed to build brand relevance with younger Gen Z audiences through a new digital channel. The campaign responded to the need to establish early customer loyalty and affinity by meeting youth demographics in gaming culture rather than traditional retail spaces.

Solution

DVOR Studio recreated a physical M.Video showroom as an interactive Roblox environment, preserving the logic of retail navigation and product placement in digital form. Players engaged with mini-games and speed challenges, earned branded virtual currency, and unlocked rewards through repeat participation. The experience featured seasonal content updates, including a substantial New Year expansion, allowing players to interact with products within a showroom setting.

Results

M.Video's Roblox showroom achieved 200,000+ visits and positioned the retailer as an early mover in immersive retail experiences.