LEGO Masters: Augmented Reality Brick Builder

Objective

Fox Entertainment partnered with LEGO to bring the excitement and competition of the LEGO Masters TV show directly to fans through an interactive experience. Launched during National LEGO Day and coinciding with the debut of LEGO Masters on Fox, the campaign aimed to extend viewer engagement beyond the broadcast by enabling fans to actively participate in building challenges and compete with LEGO enthusiasts nationwide.

Solution

Trigger – The Mixed Reality Agency created a web-based augmented reality application that allowed users to build virtual LEGO structures on their mobile devices without requiring an app download or special equipment. Weekly Build Challenges mirrored the television competition, encouraging viewers to construct their own designs and share them on social media. Participants could enter sweepstakes for LEGO prizes and recognition. The campaign also included a Facebook experience that let users create shareable LEGO Masters mosaics, built on 8th Wall technology for seamless web-based AR delivery.

Results

Not published.