LEGO: Create

Objective

LEGO sought to promote its core brand proposition of open-ended creative building and imagination to audiences in Germany in 2014. The campaign aimed to position LEGO as a tool for creative expression, leveraging the theme of creativity and building.

Solution

The campaign was developed by Jung von Matt's Hamburg office and involved a print-based creative execution. The project featured creative direction from Reza Ramezani, Florentin Hock, and other senior creatives at the agency. While described as part of the 'Gaming' industry category on Ads of the World, specific details about the interactive mechanics, gameplay, or how users engaged with the campaign remain unclear from available public sources.

Results

Not published.