Investwheel - In-App Promo Module For Investing With T-Bank

Objective

T-Investments sought to drive customer acquisition and account deposits within its brokerage app by introducing a game-based mechanism that offered immediate reward incentives. The campaign aimed to increase app engagement and motivate users to fund their investment portfolios through the appeal of winning prize spins.

Solution

An in-app gamified "Investment Wheel" module accessed via a push notification with a personal link or via an in-app chat named "Investkoleso". Users clicked to spin an animated wheel in a two-story format (spin animation and prize reveal). Prizes were delivered through in-app chat and could be redeemed by depositing into the user's investment account. Two prize tiers existed: a standard reward for all users and an alternative prize — shares of the "T-Capital" exchange-traded fund, marketed as a "perpetual portfolio" — for users who arrived via a special push link. Additional spins were unlocked through deposits, with reminder notifications prompting continued participation. Fraud prevention measures limited spin attempts per user and included device and repeat-action checks, with stable performance maintained across iOS and Android. Key events were tracked in analytics to measure user engagement and conversion.

Results

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