Game For Zolotoe Yabloko 'Our Collection' In Hidden-Object Format With Collecting And Progress

Objective

Zolotoe Yabloko, a major Russian beauty retailer, sought to promote its 'Our Collection' product line by uniting content, gaming, and e-commerce within a single interactive experience. The campaign aimed to drive purchases through playable engagement, merging product discovery with entertainment and regional cultural storytelling.

Solution

A hidden-object game spanning three geographic regions: France, Italy, and South Korea. Players authenticate via phone number and complete a short onboarding before reaching a region map that tracks progress and sets the conditions for moving between scenes. Inside each region's 2D scene, players search for concealed branded products, with found items highlighted and hints available along the way. Each discovered product unlocks a detailed card with direct e-commerce actions (Add to Cart, Add to Favorites), alongside quick CTAs linking to the cart, favorites list, and catalog. The game incorporates educational content exploring regional beauty traditions and rituals. Upon completing all three regions, players unlock a promotional code. The experience is deployed as a fully responsive web application accessible via both web browser and in-app WebView, with integrated e-commerce API, event analytics, and an admin dashboard for managing content, promo codes, and metrics.

Results

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