Enexis - Smart Grid Master

Objective

Enexis, a Dutch energy distributor, launched Smart Grid Master to educate consumers about smart grid technology and sustainable energy management in modern infrastructure. The campaign addressed growing consumer awareness needs in the energy transition and helped position the company as an innovator in grid modernization.

Solution

The agency Monks created an interactive iPad game where players act as grid managers, designing and controlling a residential area's energy infrastructure. Players balance renewable energy sources (solar, wind) with demand, manage storage systems, and respond to real-world challenges like weather patterns and peak demand periods. The game provided immediate scoring feedback on grid stability and sustainability, making energy management concepts accessible through interactive gameplay.

Results

Not published.