Discover The Island

Objective

Deloitte aimed to attract young talent to its Recife, Brazil office through an innovative employer branding activation. The company needed to generate genuine interest in career opportunities and build authentic connections with potential employees in the regional talent market.

Solution

Makelove developed 'Discover the Island,' a city-scale interactive game inspired by Monopoly mechanics. Participants navigated a real-world board game experience across Recife, earning badges and competing for prizes while engaging with Deloitte's employer brand messaging. The experience combined digital and physical elements to drive participation and career interest over a four-day period.

Results

The campaign engaged 2,137 participants over four days. Players competed for 400+ prizes, generating over 350 job applications. The activation sparked numerous career-focused conversations between talent and the company.