Carnival Simulator
Open the game- Brand
- Cerveza Aguila
- Year
- 2021
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Simulation
- Platform
- In-game
- Agency
- Monks
- With
- ABI - Bavaria
- With
- Cerveza Aguila
Objective
Cerveza Aguila sought to preserve Barranquilla's UNESCO-designated Carnival tradition during COVID-19 lockdowns, which canceled the street celebration for the first time in living memory. The brand aimed to maintain cultural continuity and community engagement by transforming the Carnival experience into an accessible digital format, allowing people to participate safely while upholding a beloved Colombian tradition.
Solution
Media.Monks Colombia adapted an open-source truck simulator game into a branded carnival experience. Players recreated Barranquilla's traditional 'Battle of Flowers' (Batalla de Flores) parade by customizing vehicles as carnival floats and navigating virtual recreations of the city's iconic streets. The modification leveraged the game's existing customization features to transform trucks into floats, enabling participants to experience and celebrate the carnival tradition from home.
Results
Not published.
