activoo

Objective

Casio launched activoo as a promotional game for the W61CA watch, a feature phone targeting a female audience in 2008. The campaign aimed to create emotional engagement through a virtual character care mechanic that highlighted the device's capabilities while building brand affinity through an interactive narrative experience.

Solution

Players interacted with a virtual piglet character that they trained and nurtured using the Casio W61CA phone features. The game centered on helping the pig character achieve a romantic goal (win a boyfriend) through sustained interaction and training. The game was accessible as a promotional web-based experience, likely implemented using Flash or similar web technologies common in 2008, and served as a branded entertainment piece to promote the device.

Results

Not published.