Brain Games Season 4
Open the game- Brand
- Brain Games
- Year
- 2015
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Neo-Pangea
Objective
National Geographic promoted Season 4 of the Brain Games television series through an interactive digital experience. The campaign aimed to engage audiences by transforming the show's psychological testing format into an interactive game where players could discover their cognitive strengths through participation, then compare results with friends on social platforms.
Solution
The Mind Matrix web experience featured 80 unique assessments including puzzles, optical illusions, and ethical dilemmas. Players interacted through multiple-choice questions, drag-and-drop sorting, animated sliders, and visual search tasks. The more activities completed, the more accurate their personalized cognitive profile became. Facebook integration allowed social comparison of results and suggested compatibility matches between friends based on complementary mental strengths. The platform was optimized for mobile as bite-sized sessions and included supplementary articles and videos to extend engagement beyond the games.
Results
Not published.
