"Anti-Spam" - Mini-game About Fighting Spam And Fraud

Objective

T-Bank aimed to introduce its mobile services to existing users and drive adoption of carrier bundling through an engaging branded experience. The playable mini-game served as a customer retention tool to demonstrate the value of T-Bank Mobile while educating users about fraud prevention and service benefits.

Solution

An in-app 'catcher' mini-game, opening with a brief onboarding on rules and rewards, where players intercepted incoming notifications—catching fraudulent calls and spam messages while allowing legitimate ones through to protect a blogger character. Correct actions earned points and combo streaks, while mistakes lowered the score or ended the session. The game featured daily login challenges, leaderboards, and a referral system where invite links granted extra attempts and bonuses. Rewards included one free month of mobile service, 1,000 rubles per referred friend, and 50 rubles of account credit. The playable format enabled quick sessions and repeat engagement within the banking app ecosystem.

Results

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