CEO 2017
Open the game- Brand
- Adecco
- Year
- 2017
- Objective
- Engagement
- Mechanic
- Simulation
- Platform
- Web
- Agency
- TRY DIG
Objective
Adecco, a Norwegian staffing company, launched an annual recruitment challenge to attract top-performing students and young talent. The campaign offered an exceptional opportunity—a summer internship position as CEO of the entire company with a salary of 100,000 NOK. This served both as an engagement mechanism and a talent acquisition tool, positioning Adecco as an employer willing to invest in emerging leaders.
Solution
A single-page interactive web application (konsernsjefen2017.arkivert.no) built with WebGL animations and responsive design by agency TRY DIG. Participants accessed the site to take a self-assessment test that evaluated their suitability for the CEO role. The experience combined digital gameplay elements with a structured competition pipeline: online qualification through the web-based test, followed by selection of finalists who then competed through additional stages for the ultimate prize.
Results
Not published.
