The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Sales
  • Product launch
  • Brand image
  • Loyalty

Industry

  • Food & drink
  • Entertainment
  • Tech
  • Retail
  • Automotive
  • Finance
  • Fashion
  • Sports
  • Non-profit
  • Telecom
  • Beauty
  • Travel
  • Energy
  • Media

Mechanic

  • Puzzle
  • Quiz
  • Arcade
  • Racing
  • Simulation
  • Action
  • Adventure
  • AR
  • Platformer
  • Runner
  • Sports
  • Quest
  • Mini-games
  • Exploration
  • Multiplayer
  • Music
  • Shooter
  • Challenge
  • Clicker

Platform

  • Web
  • Mobile web
  • App
  • Mini-app
  • Installation
  • AR
  • Social
  • In-game
  • VR
  • Chatbot
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Loyalty Fashion Tech Entertainment
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П"Playable nowLoyaltyMini-appППятница!: "Закрутки на Пятнице" - мини‑игра про виртуальные заготовкиПятница!: "Закрутки на Пятнице" - мини‑игра про виртуальные заготовкиUCLoyaltyWebDDrimifyUUGC CinemasHow UGC Cinemas retain 1.2 million moviegoers year-round with gamified loyaltyLELoyaltyWebPPlayableLLEGOLANDLEGOLAND's use of gamificationMTLoyaltyWebDDrimifyMMarcus TheatresOver 27K moviegoers per month reeled back in for US cinema chain Marcus Theatres’ loyalty programBFPlayable nowLoyaltyWebDDrimifyBBFLUAE fashion retailer BFL earn over 200K interactions and 2X repeat engagement with seasonal gamification campaigns

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