25th Anniversary
Open the game- Brand
- Russian Airline
- Objective
- Engagement
- Industry
- Travel & Hospitality
- Mechanic
- Puzzle
- Agency
- Kokoc.tech
Objective
Russian Airline launched this browser game to celebrate the 25th anniversary of its loyalty program, aiming to generate media buzz and re-engage customers during a promotional campaign. The campaign targeted approximately 500,000 players across digital channels to reinvigorate the brand's presence in media.
Solution
A browser-based casual game where players guide a character named Andrey through obstacles while racing to catch a flight. Players collect gifts and accumulate points across up to 10-minute sessions with escalating difficulty. The game features persistent cross-device account synchronization, allowing players to continue progress on mobile or desktop without interruption. Points earned during the month-long campaign converted into loyalty program bonuses redeemable for flight perks and international travel. Built on Django backend with React frontend, the game includes anti-cheat mechanisms and content moderation systems.
