Red Bull Own Your Game
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Red Bull
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Mini-Games
- Platform
- Web
Objective
Red Bull promoted competitive gaming as a lifestyle through a browser-based skill challenge hub. The campaign engaged gaming enthusiasts by testing core competitive gaming abilities—aim, memory, and precision—framing these as essential skills for esports and competitive gaming culture.
Solution
A promotional microsite on redbull.com featuring three skill-based mini-games that test aim, memory, and precision capabilities. Players competed to enter a sweepstakes offering Red Bull Gaming experience prizes. The lightweight, browser-based format drove time-on-site and captured participant data through the entry mechanism.
