Realweb: "День муркетолога" - мини-игра для маркетологов

Objective

Realweb, a marketing agency, created a Q4 engagement initiative to differentiate communications and build brand awareness among junior and mid-level marketing professionals. The campaign aimed to demonstrate the agency's expertise in understanding marketing challenges—particularly work-life balance and burnout—while creating touchpoints with a target audience through interactive, low-friction gameplay.

Solution

The agency developed a free Telegram mini-app featuring a catcher-style game with a cat marketer as the protagonist. Players manage two competing metrics: project progress and burnout levels. Falling 'tasks' alternate between work assignments (increasing progress but raising burnout) and personal moments (reducing burnout but slowing progress). Success requires filling the progress bar while maintaining emotional balance. The game featured a live daily leaderboard with a prize structure; results were tallied November 29, 2024.

Results

Not published.