Лига ставок: "Альбом Лига чемпионов" - альбом с футбольными карточками в mini-app

Objective

Liga Stavok, Russia's leading sports betting platform, aimed to capitalize on the UEFA Champions League season to build sustained user engagement through collectible mechanics. The campaign was designed to motivate daily platform interaction, prime users for betting activity, and drive participation in a high-value sweepstakes tied to the tournament's flagship event.

Solution

The agency created an interactive Telegram mini-app where users completed daily quests (word-of-the-day challenges, missions, daily tasks) to earn card packs. These packs populated a virtual album featuring player cards from Champions League club rosters. A leaderboard ranked participants by collection progress, with raffle mechanics awarding prizes to consistent players. The experience was fully responsive for mobile devices, emphasizing accessibility and quick daily play sessions.

Results

Not published.