"The Pleasure Shaker" IAd

Objective

Magnum ice cream aimed to reinforce its brand positioning around indulgence and pleasure-seeking lifestyle among global consumers. The campaign leveraged interactive gaming to create memorable brand experiences that aligned with Magnum's core messaging of treating oneself.

Solution

Lowe Brindfors and B-Reel created an online advergame where players followed a pleasure-seeking character navigating through branded digital environments, interacting with various brands to ultimately reach the new Magnum Temptation ice cream. The game was designed as a viral interactive experience that spread across social networks.