Lunchbox: Death Chef

Objective

Lunchbox, a food tech company, launched a branded playable game campaign to engage audiences and promote brand awareness. The game served as a marketing vehicle combining entertainment with brand personality.

Solution

Death Chef is a 2D arcade-style defense game with retro spritesheet aesthetics and a modern attitude. Players control a chef character wielding an axe to defend a kitchen from enemies including pool sharks, mad cows, and finance bros. The game features tattoo-inspired visual design and motivational in-game cards. Winners receive merchandise discount codes as rewards.

Results

Not published.