Litago Snake

Objective

Litago, Norway's leading flavored milk brand owned by TINE, launched this interactive campaign to engage audiences through a branded version of the classic Snake game. The game leveraged the brand's iconic cow mascot, transforming it into the central gameplay element—a strategy aligned with Litago's broader portfolio of interactive cow-themed digital activations (Ku-tur, Ku-kaos, Ku-stafett) designed to deepen brand connection with consumers.

Solution

An HTML5-based Snake variant where players guide a cow through levels, collecting chocolate instead of the traditional food mechanic. As the cow ate, it grew longer, creating the core gameplay loop. The game was fully responsive, playable across desktop, tablets, and smartphones—a significant technical achievement for 2013. The playable built on Norway's affinity for Litago's cow mascot and connected to a series of cow-themed digital campaigns from the same era.

Results

Not published.