Контур х Авиасейлс: "Офисная катапульта" - мини-игра о документообороте с розыгрышем авиабилетов

Objective

Kontour and Aviasales launched a branded arcade experience targeting office workers during work breaks. The campaign aimed to provide engagement and entertainment while introducing corporate audiences to both companies' services, ultimately driving participation in an Aviasales ticket raffle draw.

Solution

A web-based arcade game featuring catapult mechanics where players launch an office worker across randomly generated terrain filled with obstacles (paper swamps, video-call fields, adhesive traps) and boosters (currency, clouds, office supplies). Players control trajectory through the flight, and contextual service promotions appear after unsuccessful runs. Reaching the beach unlocks raffle eligibility for Aviasales airline tickets. The game was optimized for both mobile and desktop platforms.

Results

Not published.