Jagermusic Italy
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- Brand
- Jägermeister
- Year
- 2011
- Objective
- Engagement
- Platform
- Web
- Agency
- Uprising
- With
- Scozzese Design
Objective
Jägermeister aimed to connect with Italian music culture and emerging musicians by creating an accessible platform for talent discovery and engagement. The campaign was designed to build brand affinity among music enthusiasts and position the brand as a supporter of artistic expression in Italy's electronic music scene.
Solution
A music creation platform where Italian musicians could compose and share original music tracks, with top creators selected to perform at exclusive JägerMusic–Music Shot live events. The initiative included a Track Contest (DJäger) where participants competed to showcase their work. The platform was activated at the Elita 2011 music festival in Milan (April 13–17) as a live engagement touchpoint.
Results
Not published.