CIPLA Health: Game Series

Objective

CIPLA's Cofsils lozenge brand sought to build nostalgic emotional connection with Indian consumers by featuring the product within beloved classic games. The campaign aimed to leverage the memorability and cultural resonance of iconic gaming titles to strengthen brand recall and consumer engagement.

Solution

Auburn Digital Solutions created a six-game interactive series featuring Pinball, Tetris, Bubble Shooter, Angry Birds, Snake, and Candy Crush. Each game seamlessly integrated Cofsils lozenges as core gameplay elements that highlighted the brand's unique selling points. The playable experiences were distributed through digital and social media channels, combining nostalgic gaming mechanics with branded product placement.

Results

Not published.