One For Me One For You

Objective

Cadbury aimed to create an engaging promotional campaign combining entertainment with charitable impact in the Canadian market. The campaign invited consumers to participate in a dual-action game where individual prize winnings could be shared with charities of the player's choice, turning a casual gaming interaction into a vehicle for social contribution.

Solution

A browser-based Flash game featuring dual mouse control mechanics that allowed players to compete for cash prizes. Cadbury allocated $100,000 in total prize funds to be distributed between individual winners and their selected charities. Players controlled the game using mouse actions, with the prize pool split dynamically between personal winnings and charitable donations based on player choices.