British Airways Ticket Giveaway
Open the game- Brand
- British Airways
- Year
- 2013
- Objective
- Engagement
- Platform
- Installation
- Agency
- BBH London
- With
- Monks
Objective
British Airways aimed to drive awareness and ticket sales for flights from Gatwick Airport to sunny destinations by activating commuters at Victoria Station, London's major transport hub. The campaign emphasized the convenient 30-minute train connection to Gatwick, leveraging an experiential flight simulator to engage travelers and generate buzz around leisure routes to the Caribbean, North Africa, North America, and the Indian Ocean.
Solution
BA installed a full-featured Boeing 777 flight simulator in the main concourse of Victoria Station. Commuters checked in at an airport-style desk and piloted the virtual aircraft to land at featured destinations. Every 15 minutes, the most accurate pilot won a pair of free BA tickets to that day's destination. The activation ran for one week (from January 28) from 8am to 8pm, with 48 ticket pairs awarded each day across rotating destination routes.
Results
Not published.