Северсталь х Хабр: "Запусти ИТ‑завод" - веб‑пинбол на Хабре

Objective

Severstal, a major steel and mining company, aimed to showcase its digital solutions and IT initiatives to Habr's tech-savvy community through an engaging web-based gaming experience. The campaign sought to activate interest in the company's IT projects in metallurgy and mining, educate participants about its digital transformation efforts, and drive engagement through gamification and prize incentives.

Solution

Severstal developed an interactive web-based pinball game hosted on Habr's platform. Players progressed through three lives per session, earning bonus lives by answering trivia questions, while activating five virtual factory zones that revealed facts about the company's digital solutions in mining and metallurgy. The game supported keyboard and touch gesture controls optimized for both desktop and mobile browsers. A real-time points accumulation system fed into a live leaderboard where top performers competed for prizes: Sony WH-1000XM5 headphones (40,000 points), Sony WH-1000XM4 headphones (35,000 points), AirPods 4 (30,000 points), branded backpacks (20,000 points), and company merchandise. All participants who completed the game received a 'Steel Upgrade' badge on their Habr profile.

Results

Not published.